What's up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew,

coming to you with another episode of the Founders Journal. Today we are talking about

why you should never call a media company ever again.

Let's get into it.

What am I supposed to tell all my friends that I do?

Where do I work?

What do I work in?

Josh, you're going to walk up to your friends digitally

You're gonna stare them in their digital eyes and you're gonna say

I work for Morning Brew an audience company

Why I'll humor you Brew an audience company. Why?

I'll humor you.

So I think you're seeing a lot of people talk about the convergence of types of companies.

I believe I saw a tweet from Webb Smith yesterday the day before

where it's saying e-commerce companies are becoming media companies. Media companies are becoming

e-commerce companies. We've talked about the idea of pivoting to commerce in media.

So you think of examples like,

fuck Jerry being responsible for what do you mean the card game. You think about the fat Jewish, a media

brand coming out with babe Rosie of really successful business. You think about Goldman Sachs elevator coming out with his own

underwear and t-shirt brand. Why are you seeing this pivot to commerce? Well I actually don't believe it's a pivot at all.

I don't think there's anything pivotal about this.

I believe that every company is an audience company.

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