OSEA Malibu - The Clean Beauty Brand Ahead of its Time

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 25 April 2019

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

It seems like Melissa Palmer, CEO & Co-Founder of OSEA Malibu, was born to be in the Wellness and Skincare market. It all started in the early part of the last century with her Great grandmother. She was a fierce German immigrant, who among other things was the first woman chiropractor in the United States, and who strongly believed that the ocean was the source of life. This family legend and lore took hold of Melissa's mother who went on to start experimenting with skincare ingredients. Her central hypothesis or question was this: "If she created a company that used ingredients that were safe and effective and natural. Would people notice the difference?" This led to using seaweed as a natural ingredient and the launch of the forward-thinking, innovative clean beauty brand, OSEA Malibu.

In Part 1 of this two-part episode listen to Ramon Vela interview Melissa as she shares with us the story of building a brand. Including everything from the growth of the Wellness Health industry, how Osea got started (the full story), why customers are now searching for natural ingredients, why D2C helps you control your message, how starting in Spa's help them learn the art of educating consumers, why Seaweed is one of the fastest growing segments in the market, why "Clean Beauty" is now the latest thing and why "performance-based naturals will be the next big thing in Clean Beauty.

Check out other episodes at https://www.commercefocused.com/

For more on OSEA Malibu visit: https://oseamalibu.com/

Discount code: "thebrand" - Any purchase over $50 gets a free travel size product of their choice.

Transcript

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0:00.0	Recorded at the Oracle Bronto Studios.
0:08.0	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.0	This is The Story Behind the Brand with your host, Ramon Vela.
0:19.6	At the story behind the brand, we're always talking about digital marketing.
0:23.3	So there's a couple of tools that I want to make you aware of.
0:26.1	First is Oracle Bronto.
0:28.8	Now, Oracle Bronto is a cloud-based marketing automation software
0:31.7	that's designed to help commerce marketers increase customer engagement and gain revenue.
0:36.3	It'll help you in all stages of the process,
0:38.6	from acquisition to retention to conversion, and it even integrates with most e-commerce systems.
0:44.6	So all the information on a customer such as shopping behavior is all in one place. To learn more about
0:50.0	Bronto, visit bronto.com. Here's another tool that you need to know about. Phoenix Commerce
0:56.0	Intelligent Delivery Platform provides up to 50% reduction in abandoned carts with real-time
1:02.0	accurate delivery options on product page, cart, and checkout. With Phoenix, retailers and brands
1:08.1	can enable discounted two-day, three-day, and four-day delivery promises to their customers using data without upgrading the actual shipping service.
1:18.0	For more details, check PhoenixCommerce.com.
1:21.4	That's F as in Frank, E-N-I-X-Commerce.com.
1:27.6	Hey, everyone, this is Ramon Vela, and this is another amazing episode of the story of a brand.
1:34.4	And today we've got a great show.
1:36.3	We have the CEO and co-founder of Osea, Malibu, Melissa Palmer.
1:43.6	So thank you so much for being on the show.
1:45.8	Thank you for having me.
	...

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