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The Story of a Brand

Grace Eleyae - The Do it All Make it Look Effortless Woman

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 18 April 2019

⏱️ 31 minutes

🧾️ Download transcript

Summary

Living life as an entrepreneur has its challenges. As Grace Eleyae, CEO & Founder of Grace Eleyae likes to quote  (from a popular author): "Fear and faith have something in common, they both require you to believe in something that hasn't happened".  That's why she suggests when fear is overwhelming you, just write down the realities of the future, not the fearful ones.
 
In Part 2 of this two-part episode listen to Ramon Vela interview Grace Eleyae, CEO & Founder of Grace Elayae, as she shares with us the story of building a brand. Including The wonders of Satin, What a partnership looks like, Product marketing strategies, Grace's Kids line, The Challenges and growing pains of manufacturing, How Grace deals with stress, Advice for people considering Entrepreneurship, and lastly, What Grace would do differently. 
 
Check out other episodes at https://www.commercefocused.com/
 
For more on Grace Eleyae visit: https://www.graceeleyae.com/

Transcript

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0:00.0

recorded at the oracle bronto studios this isn't your average entrepreneur or e-commerce

0:11.3

podcast and he is not your average host this is the story behind the brand with your host rome

0:18.3

vella at the story behind the brand we're always talking about digital marketing.

0:23.0

So there's a couple of tools that I want to make you aware of.

0:25.8

The first is Oracle Bronto.

0:28.5

Now, Oracle Bronto is a cloud-based marketing automation software that's designed to help

0:32.4

commerce marketers increase customer engagement and gain revenue.

0:36.1

It'll help you in all stages of the process,

0:38.3

from acquisition to retention, to conversion, and it even integrates with most e-commerce systems.

0:44.3

So all the information on a customer, such as shopping behavior, is all in one place.

0:48.7

To learn more about Bronto, visit bronto.com.

0:56.2

Sure.

0:56.9

So satin is not a moisture-absorbing fabric, like cotton, for example.

1:01.6

Cotton is a moisture, because it's a natural fabric, it absorbs the moisture from your hair, you know, when you're wearing it.

1:08.0

And so if you're sleeping on, let's say, a cotton pillowcase or cotton sheets and you're rubbing back and forth, it's not only sucking the

1:15.2

moisture from your hair. It's causing that friction that eventually leads to tangles, that

1:19.3

eventually leads to dry, more dryness that will unfortunately, could unfortunately lead to

1:25.2

brickage. And so what satin does is allows the hair to kind of glide along it.

1:30.5

So you're not getting the same tangles that you would be getting sleeping on a cotton pillowcase.

1:34.2

You're not getting the same tangles you would be getting if you're wearing a wool beanie, you know?

1:37.6

And so we created something where the hair could basically do what it does best, which is grow.

1:45.3

You know, so it's like, like I said earlier, it doesn't put moisture into the hair, but it allows

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