Recorded at the Oracle Bronto Studios.

This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.

This is The Story Behind the Brand with your host, Ramon Vela.

At the story behind the brand, we're always talking about digital marketing.

So there's a couple of tools that I want to make you aware of.

First is Oracle Bronto.

Now, Oracle Bronto is a cloud-based marketing automation software

that's designed to help commerce marketers increase customer engagement and gain revenue.

It'll help you in all stages of the process,

from acquisition to retention to conversion, and it even integrates with most e-commerce systems.

So all the information on a customer such as shopping behavior is all in one place. To learn more about

Bronto, visit bronto.com. Here's another tool that you need to know about. Phoenix Commerce

intelligent delivery platform provides up to 50% reduction in abandoned carts with real-time

accurate delivery options on product page, cart, and checkout. With Phoenix, retailers and brands

can enable discounted two-day, three-day, and four-day delivery

promises to their customers using data without upgrading the actual shipping service.

For more details, check phoenixcom.com.

That's F as in Frank, E-N-I-X-Commerce.com.

So, influencers has been a huge part of our past, the four-year growth that we've had.

I know I talked about my mom quite a bit, but we are a through and through family brand.

My sister runs our social media and influencer program, and my dad runs our operations.

So my sister, Mary, and I have built our social media following from like zero to, I think we're

...