One Post on THIS Platform Could Change Your Business

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 9 November 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Something I’ve been thinking a lot about is the value and reach of what we have at our fingertips in 2023. A single post on LinkedIn can have more potential reach than views on CNBC. Our entire business model at VaynerMedia is based on the content we put out on LinkedIn, so it's time to stop underestimating it. On today's podcast, I'm giving you the breakdown from my recent Lockton Growth Forum chat. The internet and social listening have helped me in many ways, like when a casual wine purchase led to a Google search, which then became a major $8K sale, all with a few clicks. I share my shortcomings with negativity and how a little bit of kindness goes a long way. It's all about adding some heart to business. This episode is very human. You don't need a brand or a business to resonate with what I'm saying here. I hope you enjoy it and be sure to tune in tomorrow for the keynote portion of this talk! See you then.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

Transcript

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0:00.0	I get more consumption on my LinkedIn than CMC gets viewers.
0:04.3	That's absurd.
0:05.4	That makes no sense.
0:06.4	You cannot comprehend what one thoughtful two minute video can do
0:10.5	for business development.
0:11.6	We're the fastest growing independent agency
0:13.4	and advertising in the world.
0:14.6	Our entire business model is my content on LinkedIn.
0:16.8	We spend nothing on sponsorships, no bullshit,
0:18.3	no bullshit, nothing.
0:20.9	LinkedIn, free.
0:22.0	Attention is the number one asset.
0:25.7	Thank you for having me.
0:27.2	There's a couple different ways I can go with this,
0:29.6	so let me start with this,
0:31.4	and then I'll decide based on it.
0:34.0	In this room, how many people are familiar with me
0:36.7	and consume my content, please raise your hand?
0:40.3	Okay, that fucking hurts.
0:45.0	So I guess I'll be going left. All right, let me actually then with that,
0:48.0	I thought that might be the case,
0:50.0	and so what I'm going to do is give you four or five minutes of context that will set up what I want to talk about here, which is these 12 and a half attributes.
	...

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