One HUGE Key To Info-Product Success

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 21 March 2022

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

A cool little nugget I learned from Dan Kennedy that I think you're going to love! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson discusses the keys to selling information products, inspired by insights from Dan Kennedy. He emphasizes the importance of differentiation in a crowded market and proposes a co-authoring concept for a book titled "Marketing Secrets." This book would allow collaborators to leverage Brunson's frameworks and credibility in their specific niches, potentially expanding the reach of his ideas. Brunson seeks feedback on this idea, inviting interested parties to reach out via social media. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey, what's up everybody? This is Russell Brunson. Welcome back to Marketing Secrets
0:02.9	podcast. I'm back in the Napoleon Hill Room. And today I want to talk about one of the keys to
0:07.9	successfully selling your own information products. So the big question is this. How are entrepreneurs
0:14.7	like us who didn't cheat and take on venture capital? We're spending money from our own pockets.
0:20.2	How do we market in a way to let's
0:21.8	us get our products and our services and the things that we believe in out to the world and yet still
0:27.1	remain profitable? That is the question in this podcast will give you the answer. My name is Russell
0:33.8	Brunson and welcome the marketing secrets.
0:45.2	All right, so I've been hardcore binge listening on Dan Kennedy because you know what,
0:47.8	every month I get a two-hour call with him to ask him any questions I want.
0:51.8	And then from those calls, we turn it into the Magnetic Marketing Newsletter, which hopefully you guys are all subscribed.
0:52.9	If not, you are crazy and you must hate money.
0:55.3	Or you just didn't know about it.
0:56.4	So if you didn't know about it, this is your chance.
0:58.2	Go to no BSletter.com and go get subscribed.
1:00.8	But anyway, I interview them for two hours and then I take that and I literally myself
1:04.9	turn these things into an entire newsletter.
1:08.4	Each newsletter takes me more in the day, which is eight hours times my daily rate,
1:12.1	which is like 80 grand, eight hours, 10 years. I mean, 80, 90 grand worth of my time goes into
1:18.9	each issue. And there's two a month. So if you look into like the value of those newsletters,
1:23.7	they're insane. So first off, make sure you stop everything and go and get those. And that way
1:27.2	you're getting, you know, two days of Russell's time each month to serve you. Um, because I'm
	...

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