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The Fertia.

I don't know if I'm on this emotional roller coaster because I'm trying to wean off the

effects are the last couple of weeks, but I found myself

tighten the chest on the brink of tears even before the Super Bowl started yesterday.

Did you guys see the commercial on the NFL when the parents

were talking about their kids that were playing in the end in the Super Bowl?

No I didn't. Oh my God, it was so good! How they were talking about how like,

ah, to me, he's still my little boy, but here he is playing in the NFL. Oh, it was so incredible.

And then there was another one.

Did you see, um, when they brought the team out from Hawaii

that had that devastation in Lahaina?

I was like, and I don't know if it's like typical or more so than

the past, but a lot of a lot of commercials went for the heart and

for the emotion this year.

So I read an article, I think in Forbes, why do I sound hooyty,

toyty last week that said that commercials now and businesses are so scared of getting any kind of backlash at all because of how

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