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The Bert Show.

There is a mystery going on in studio that Mo will try to get to here in just a couple of seconds, but Abby passed this on to me the other day and I'm very curious if you guys have a few of these also because the only

ones I have happens to be airport related. Okay so yeah I was scrolling on the

Tik-Tok per usual it's where I always get my news, and I came across this

account called at stuff about advertising, and she brought up something interesting that I know that

I definitely do called usage occasions. When I'm on a plane, I drink ginger ale.

I don't have ginger ale at any other point in my life.

When I'm at a movie theater, I get Cherry Coke

and a box of bunch of crunch.

I have neither of those things in any other

circumstance. When I'm at a hotel I watch Shark Tank. I don't watch Shark Tank

at any other time. In marketing these are called usage occasions. The

circumstances around using a product but I find it really interesting that people have these very specific usage occasions where you have a product in one scenario and never in any other scenario outside of that.

So what are your very specific usage occasions?

I've got two.

I've got two that are airport related.

...