On-line vs Phone Applications
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 12 July 2023
⏱️ 13 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
The host explores various strategies and recommendations for mortgage loan officers to enhance their success.
From discussing the pros and cons of online and phone applications to emphasizing the importance of trust and relationships in the mortgage business.
Additionally, the concept of sharing an assistant with other loan officers is explored as a means of managing workload and increasing productivity.
Tune in to gain valuable knowledge and strategies to thrive as a mortgage loan officer.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com
Transcript
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| 0:00.0 | Hey, gang, you are listening to Loan Officer Freedom, number one podcast in the world today for mortgage loan officers. |
| 0:15.8 | My name is Carl White. I am running solo today as your host. And I was just in the process of writing a little |
| 0:24.3 | article or an email. I haven't decided which yet. And I thought it was a topic that just |
| 0:29.1 | couldn't wait to be sent out. So I want to record it here as a podcast. And what it is is it's |
| 0:35.2 | online versus phone applications. |
| 0:39.7 | In other words, when somebody wants to apply for a mortgage with you, do we do it online? |
| 0:45.9 | Like, do we send them a link or do we get on the phone with them and take the application |
| 0:51.3 | with a phone? |
| 0:52.7 | And this is a really a great question on which |
| 0:57.1 | works best, right? So let's talk about that for a few minutes. So I'm going to give you, |
| 1:02.2 | I'm going to give you a factual statistic first. And I think it'll kind of help set the stage for |
| 1:09.1 | this. And what it said was that 48% of online mortgage loan applications don't get completed. |
| 1:18.9 | Let me say that again. |
| 1:20.7 | 48%, almost half of the online mortgage loan applications, |
| 1:25.7 | the people click out before they finish filling it out |
| 1:27.7 | in the first place. |
| 1:30.1 | And I think a lot of it goes to, you got to make it easy for them to do business with |
| 1:35.6 | you. |
| 1:36.6 | Like that's so important. |
| 1:37.1 | Make it easy for them to do business with you. |
| 1:39.3 | You know, could that be a lot of lost deals if you're relying just on the online. |
| 1:47.6 | So, and I, let me tell you something, I get it. |
... |
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