The point of the algorithm is not to like punish or hurt people. It's not actually a bad thing.

It's like originally when Facebook was just you and like 20 of your friends in college,

you wanted to see everything they were posting. But now you have 4,000 friends. And if you had to

see every meal and baby photo and bad song lyric and throwback Thursday posted by all 4,000 people, you would

stop using these platforms.

And so that's why it's so important to create content that is worth engaging with that

asks a question that creates a conversation.

Welcome back to the ground up show.

Today I'm sitting down with Hope Lee to talk about creating content, how to prepare

for virality. It's kind of like preparing for a good earthquake and the exact kind of consistency

that's going to help you grow an audience. Her mantra is pretty simple. Capture joy and build

community. Hope's danced with a few viral campaigns in her day that we cover on

this podcast. It's super interesting. These days, she's a branding strategist and content creator

that works with dozens of brands to make their shit look dope online. That's kind of like my mantra.

Her mantra is a little bit more beautiful than mine. Anyway, before we get into the conversation,

a couple things. Do you like this podcast? Have you gotten some value out of it? There are a few

ways that you can help. I really want to try to keep this thing advertisement free. So a little

bit of love from you goes a really long way. You can share your favorite episode with a family member, a friend,

or a fellow creative, maybe an episode that you have gotten the most value out of. The word of mouth

is my favorite way to get the word out there naturally. Of course, you can leave a review on

iTunes. These reviews really help to promote and promote the visibility of the show.

So say something nice online.

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