On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters

On with Kara Swisher

New York Magazine

News Commentary, News, Society & Culture

4.2 • 2.2K Ratings

🗓️ 1 July 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hands with six fingers, mouths with dozens of teeth, hairlines and limbs out of whack: We’ve all seen eye-roll worthy generative AI images. But despite the prevalence of these easy to spot fakes, photography and video media companies like Getty Images are already feeling the impact of AI and trying to integrate the technology without compromising their core business. Kara speaks with Getty CEO Craig Peters about why he can promise users of the Getty AI Generator “uncapped indemnity”, whether he thinks licensing agreements with OpenAI and similar AI companies are “Faustian” deals with the devil, and how better standards to protect visual truth and authenticity could help the industry remain financially viable in the long run. Plus: how worried should we be about deep fakes impacting the 2024 election? Questions? Comments? Email us at [email protected] or find Kara on Instagram/Threads as @karaswisher Learn more about your ad choices. Visit podcastchoices.com/adchoices

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1:25.8	Podcast Network. This is on with Kara Swisher and I'm Kara Swisher. My
1:29.8	guest today is Craig Peters CEO of Getty Images.
1:34.0	You've seen Getty's work, even if you don't know it.
1:36.0	Getty photographers are on the red carpets at the Met Gala or at the White House or at the Olympics
1:40.4	for sure, pictures that are then used by media companies across the globe.
1:44.8	Getty also has a huge inventory of stock photos and video. It has also one of the largest
1:49.4	archives of historical images in the world. You'd think that would be enough, but it's not these days.
1:56.0	Craig Peters has been heading Getty since 2019 and took the company public in 2022.
2:01.3	The same month, as bad luck would have it that Open AI launched Dali in
2:04.8	beta, which means questions about how to protect copyrighted images got a whole lot
2:09.6	more urgent both for creators and for the public, questions that have not gone away.
	...

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