Good morning everyone. It's a it's going to be a it's going to be a short slow week. A lot of people are

vacationing a lot of people are just not around and that's perfectly okay. I've always used weeks like this to catch up on things that don't involve talking to other people,

but maybe involve maintenance and looking at systems that you use, looking at

whether it's Salesforce or anything else just making sure that your ship is tight.

It's a great time of year to do that kind of thing.

And everyone's got things that they've had on the back burner for a long time and then all of a sudden all right this will be a quiet week

Let me get some of that stuff done so I have some work I've got to do

Regarding some presentations that I'm giving in the fall. I'm going to spend the week

doing that. Everyone should think of some projects they can tackle right now so that when we're back in the

thick of things, they're not hanging over your head.

They're not on the back burner, they're completed.

So I'm sure we can all sit and think and come up with one or two things that have been nagging

us that we've wanted to get to. I want to talk about what I think is the key

to building a successful financial advisory firm in the next decade to come. This

decade is almost over and I think it's something that's going to be more important than it's ever been before and

Fortunately we're in a position right now where we've already got this quality in spades.

The Harvard Business Review did a study on authenticity

and they looked at restaurants.

They wanted to determine whether or not authenticity led to a restaurant having

more success than its competitors.

And what they actually discovered in the process of doing this

research is that there are two types of authenticity and interestingly each of

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