So today I'm going to talk to Tadas, this ganta about his post on why buying a luxury car is

unlikely to materially boost your happiness.

And Tadas, this is a topic that's near and dear to my heart because I've written on it.

He actually put a little piece of mind in here.

So what was the impetus for writing this one?

You know, it just happened to be the case that for whatever reason I saw a bunch of posts,

kind of all on the same related topic so whenever I see that I always

Take that as an opportunity to write my own post so it's I've seen some crazy stats lately and I think I first worked off of anecdotes on this because I kept feeling I was seeing SUVs everywhere and it

kind of makes sense both of us are in the Midwest and it would make sense we see SUVs for

being, you know, having the snow and getting through all that stuff.

But the Wall Street Journal put out a piece last year and they said, less than five years

ago, new vehicle sales were split between cars and trucks and

SUVs and today the share of cars has slipped below a third and so it's close to

like two-thirds or 70 percent of all new car sales are either SUVs or trucks and I don't know about you

but I've looked recently because we had to get a new car in the last year and SUVs and

trucks are expensive. And so it's crazy to me when I see them

driving around the road and I look and I think like this person is driving this

expensive SUV I don't want to be a spend shamer, but I wonder how much they're

spending versus what they're saving on these things.

Yeah, well, I think it's there's a very good reason why Ford essentially got out of the car business to focus on

SUVs. I mean I think you know all the indications are these are higher margin products for the auto

manufacturers and you know I think there are higher margin products for the auto manufacturers.

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