Does Sponsored Brands Cannibalize Organic Sales? Case Study Analysis | Neil Robson

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 4 December 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if I told you that your biggest marketing strategy could be secretly sabotaging your organic sales? That's what were finding out today with Neil Robson from PPC Ninja. Our guest is a senior PPC Manager at PPC Ninja working with 7 figure to enterprise-level clients and developing new strategies at the agency. He’s from Edmonton and an ex-Amazon seller, with 3 years of selling experience in Canada and the US markets. He loves everything to do with marketing and data analytics. He even uses data analytics skills in the world of competitive BBQ and compete in the Kansas City BBQ Association. Neil Robson's TACoS Calculator This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We’re in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year? As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at [email protected] Make sure to mention The Beard Guy sent you to unlock an exclusive discount! This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	I try and get as much traffic going through our sponsored products because at the beginning
0:05.5	of the slide deck I did mention that it's widely accepted that sponsored products drives organic
0:10.8	rankings well sponsored brands is debated and so just paying attention to that as well so it's
0:18.0	not a one answer fits all kind of thing, but it comes down to how good are your
0:22.7	creatives, how good are your conversion rates, and what's going to work best for you.
0:35.8	Hey, everyone. This is Norm Ferrar, aka the Beard Guy here, and welcome to another lunch with Norm,
0:40.8	the e-commerce and Amazon FBA podcast. Today, we're going to be discussing the silent killer
0:47.4	of organic sales on Amazon. Do Amazon sponsor brands cannibalize organic sales? Think about it. Are your
0:57.4	sponsor brands cannibalizing organic sales? Sponsored products versus sponsored brands and strategies
1:04.1	to control that cannibalization. So welcome to another lunch with Norm, the e-commerce and Amazon
1:10.4	FBA podcast.
1:11.9	What a great topic.
1:13.8	I don't know if you're thinking about this, but are your PPC sales actually hurting
1:18.4	your organic cells?
1:20.0	Is that the silent killer on the Amazon platform?
1:23.4	Well, before you do anything, make sure you subscribe to our YouTube channel.
1:28.9	Give us a thumbs up.
1:33.6	Maybe give us a review if you like it, even if you don't. Let us know how we're doing.
1:40.7	And most important of all, share out this episode and give us a thumbs up if you hear something that you like.
1:46.8	All right. So our guest is a senior PPC manager over at PPC Ninja. He's been working with seven figures to enterprise level clients and developing new strategies at the agency.
1:54.8	He's from Eminton and he's an ex-Amazon seller with three years of selling experience in
2:00.6	Canada and the U.S.
	...

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