Omigo - Instantly Turn Your Toilet into a Modern Bidet

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 19 September 2020

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Thomas Lotrecchiano, Co-Founder at Omigo, continues discussing the stigma that holds back more bidets in the United States, but we also get to touch on the importance of taking that leap to entrepreneurship. Caught in a bit of a crossroads, Thomas Lotrecchiano was in between continuing with an MBA in business school or getting real-life experience with his father in creating Omigo. Ultimately, Thomas picked the latter option and is glad to have done so. As a running theme in this show, we know that it’s risky being an entrepreneur but as Thomas states, “there’s always the potential Failure in everything.” It’s better to take that leap into being an entrepreneur because there’s always something to learn and that knowledge is priceless. Here's the rest of the story.

In part two, Thomas discusses: Continuing the conversation on Bidets; Allowing the consumer to make an informed decision; Why Omigo is here to stay; Adjusting to new competitors with new messaging; Breaking tradition; The two product classes of Omigo; The details in the design of Omigo; And so much more.

Join us while Ramon Vela interviews Thomas in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Omigo visit: https://myomigo.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	Well, you know, they taught you how to wipe your butt.
0:24.9	Yeah, yeah.
0:25.5	We were all taught to use toilet paper in the United States.
0:28.6	I would say, you know, 99 out of 100 of us were taught to use toilet paper.
0:34.7	And it's been doing fine.
0:37.2	You know, it's not something where you really want
0:39.3	to think about it because it's not a super pleasant experience. It's a necessary evil. There's
0:45.0	funny conversations about, oh, do you sit or stand when you wipe your butt? And those kind of pop up
0:51.6	every once in a while. But it's not really something that is polite conversation.
0:56.0	You know, you don't just walk up to a stranger and start talking about it.
1:00.3	So it's easily ingrained and harder to get out of people's minds, out of people's mind, I think, because we don't just walk around talking about poop talk all the time.
1:14.7	Hey, don't forget to listen to part one of this amazing feature. Now, let's get back to the story.
1:21.6	And I'm just curious, too, in terms of your target market,
1:28.1	in terms of the people who were actually buying during this time,
1:30.6	what did the customer look like, the demographics?
1:33.0	Because I'm just going to make an assumption here.
1:35.6	It was probably in the millennial range, right?
1:38.7	Like 25, 30, 35, 40.
1:42.0	Would that be correct?
	...

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