Cocktail Sneakers - Effortlessly Chic Everyday

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 21 September 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Susan Hassett, Founder at Cocktail Sneakers, a late-stage DTC brand founder who’s out to break all stigmas that might stand in her way. She shares her story of being a first-time mother who worked hard to provide for her family by starting a telecommunications company. Who then, after years of working through the shifts in her life, decided to found Cocktail Sneakers about four years ago and absolutely loves it. Susan truly shows how important it is to always work towards your passion no matter what stage of life you’re Here's their story.

In part 1, Susan discusses Cocktail Sneakers and why it exists; Gender stigmas between sneaker styles and when to wear them; Creating high fashion sneakers for women; Being a first-time mother and entrepreneur; Designing the perfect shoe from sunrise to sunset; Going through the learning curves of business; Journeying to China to meet her manufacturers; And so much more.

Join us while Ramon Vela interviews Susan in Part 1 of this episode and listen to her share the inside story of a brand.

For more on Cocktail Sneakers visit: https://cocktailsneakers.com/

Visit our sponsor:

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	I want this sneaker to be for every woman.
0:24.9	And when I say every woman, I'm talking about the style,
0:27.8	would be for every woman.
0:29.8	It's not going to be a style that's a trend today,
0:32.3	and it's gone next year.
0:34.0	It's for every woman, no matter what her day looks like,
0:39.4	whether she's a stay-at-home mom,
0:47.6	whether she works in an office, a courtroom, no matter what. I wanted it to be a sneaker that a woman could confidently wear from, you know, as we say, sunrise to sunset no matter your day.
0:54.0	So, no, how am I going to get my concept, my ideas in my head, onto paper?
1:04.1	Well, I had to find a shoe designer.
1:10.4	Hey, everyone, this is Ramon Bella, and this is another episode of the story of a brand.
1:16.1	As always, I have an amazing founder and brand that we're going to feature on the show today.
1:21.6	But before I do, let me say a little something about my partner retention science.
1:28.5	Now, most customer relationships and when your workflows do.
1:32.5	So why not skip the same boring, linear workflows and campaigns
1:36.6	that 99% of all email marketing software forces you to use?
1:41.7	Instead, with retention science, each shopper gets a unique campaign based on
1:47.6	their data and behavior. And I said that correctly, they get a unique campaign based on their
1:53.2	data and behavior. Now, retention science uses built-in campaign logic that is always improving
	...

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