Omigo - Better Hygiene. Happier You.

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 September 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first part of this Feature, Thomas Lotrecchiano, Co-Founder at Omigo, talks about the many ways in which Omigo is here to break tradition. The father and son bidet company revolutionizes the way in which you handle your business by offering you a cleaner more sustainable solution. Co-Founders, Thomas, and his father started the bidet company at what seemed just the right moment. At the start of the pandemic, the impulsive buying of toilet paper left a lot of shoppers thinking "there must be a better way". With that, Omigo found themselves in a virtual avalanche with what felt like “20x” the number of orders. As Thomas recalls, during the first wave on March 13th they knew “something was changing.” The pandemic may have finally brought more acceptance of the Bidet in American culture but there's still a long way to go. And Omigo is ready to keep the conversation going in order to give consumers the clean experience that they deserve. Here's their story.

In the first part, Thomas discusses Omigo and what it is; The origins of the father & son company; The importance of the Bidet; Building, promoting the concept; Creating the conversation and changing the American culture; COVID Impacts; Talking about the Bidet and why it just makes sense; And so much more.

Join us while Ramon Vela interviews Thomas in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Omigo visit: https://myomigo.com/

Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	So we knew we had to have a smart approach on this topic.
0:27.4	And bringing the Amigo to market, you know,
0:31.7	there's going to be people who want them a day.
0:34.7	And at that point, you need to get in front of them.
0:41.4	But for everyone else that just is not even thinking about putting a bidet on their toilet, you have to start a conversation with
0:48.7	them. And that's really what we wanted to do is kind of say,
0:55.8	hey, have you ever really thought about wiping with toilet paper?
1:02.3	Pause and give them a second to think about that.
1:07.3	And then consider washing with water because it just gets you so much cleaner.
1:12.7	You know, come check out what we have to offer.
1:15.4	And our messaging really does revolve around, you know, there's nothing wrong with you.
1:21.4	There's nothing wrong with going to the bathroom.
1:23.8	Toilet paper just does not get you as clean as you really deserve to be.
1:28.3	So fresh water is the answer and these bidetis are going to get you there.
1:37.3	Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.
1:42.3	Today, as always, I've got an amazing founder and brand
1:46.9	that we're going to feature, but before I do, let me introduce you to my near, well, my newest
1:53.6	partner and sponsor, retention science. So what most customer relationships end when your workflows do. So why not skip the same
2:03.7	boring, linear workflows and campaigns that 99.9% of all email marketing software forces you to use.
2:11.7	Instead, with retention science, each shopper gets a unique campaign based on their data and behavior.
	...

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