Clever Creative - Connecting Real Humans to Honest Brands

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 September 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Shannon Gabor, Founder & Chief Creative Officer of Clever Creative, continues to share that as an independent, female run agency, Clever Creative is dedicated to bringing positive human qualities to everyday brands. As Shannon mentions, it’s important to bring “vulnerability and candor” when a company is trying to express their message to the consumer. Despite what advertising history may say or how stigmatized it is to be truly honest, the connection that’s built through vulnerability and candor is unmatched because people always “remember the human replies.” Throughout the second half of this episode, Shannon talks about this relationship, as well as, what it takes to be the ideal client, the growth of the agency, and advice for future entrepreneurs. Here's the rest of her story.

In part two, Shannon discusses Growing past advertising history; Defining yourself as a Creative; Never get in the way of your own growth; Treating your company as a hospitality business; Tending to your “guests” in relation to hospitality; The ideal client for Clever Creative; The Importance of leading with optimism and good energy; And so much more.

Join us while Ramon Vela interviews Shannon in Part 2 of this episode and listen to her share the inside story of a brand.

For more on Clever Creative visit: http://clevercreative.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	Like, maybe you just need to put some dollars in making sure that your internal structure of your mission is clear to you.
0:29.3	Because sometimes it's founders, we're dreamers.
0:31.7	And if we don't have that North Star, it's really hard for us to keep the course.
0:36.3	Because, you know, founders are, well, not all,
0:38.8	but some founders were all entrepreneurial in nature.
0:41.9	And so you can get easily lost in a new idea or something shinier.
0:46.0	I always say, well, look, there's something shinier, you know, but I think that that's also,
0:51.4	it's kind of a double-edged sword sometimes as a founder.
0:54.2	I've seen that as myself.
0:55.8	I have empathy for founder made brands, but then I also have to always be the one in the
1:01.2	room, sometimes the not popular one, saying to that founder, like don't get in the way of
1:06.1	your own growth.
1:08.3	Because sometimes we can.
1:19.8	What do fast growing direct to consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
1:22.3	They all grow with Clavio.
1:26.1	Clavio is the ultimate marketing platform for e-commerce brands. It gives you everything you need to send memorable, branded emails, text messages, and more
1:31.3	so you can build strong relationships that keep your customers coming back.
1:35.8	And smart targeting is Clavio's superpower.
1:38.7	It's built for creating ultra-specific audience segments using unlimited data from your e-commerce
	...

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