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Boardroom Talks

Olympic Champion Shaun White: Entrepreneurship & Life After Snowboarding

Boardroom Talks

Boardroom Podcast Network

Business, Entrepreneurship, Sports

4.4620 Ratings

🗓️ 9 November 2022

⏱️ 49 minutes

🧾️ Download transcript

Summary

In this episode of Out of Office, Rich Kleiman is joined by Shaun White, the undisputed GOAT of snowboarding and founder of new active lifestyle brand Whitespace. Rich and Shaun dive in what it’s been like being sponsored since the age of 7, his influences Tony Hawk & Jake Burton, the meaning behind launching his own brand and a chance encounter with design legend Virgil Abloh. They also discuss the mindset of the athlete-entrepreneur, going pro in both snowboarding & skateboarding, and much more.

Transcript

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0:00.0

What's up, everybody, and welcome to another boardroom out of office.

0:05.7

My name is Rich Climmon.

0:07.1

And today, we got an extra special guest, five-time Olympian, three-time Olympic gold medalists.

0:15.0

And if I have this right, 15-time X-Games gold medalists, and I'll add to that entrepreneur. Welcome, Sean White. Thanks for having me. Thank you. I hear you're living in New York now for a few months. Yeah, for a minute. I'm here. I love the city, obviously, but I'm working on a documentary and they're doing the editing in Brooklyn. So I'm popping over every day to like amazing check out the new edits and give my input it's really cool it's the uh the makers of uh

0:43.3

the last dance oh wow so yeah kind of telling telling my story it's going to be amazing so

0:48.8

that's awesome about it yeah it's coming out of first time you've ever really documented your life

0:53.0

i've done things where it's you know hey from this point with a little bit of history leading into the next Olympics or something like that, but it's never been kind of the whole story. But it's a trip. I mean, you go in and just like watch your whole life four hours. You're like, whoa. Like did I see. But yeah, there's a few episodes. And yeah, it'll be coming out on the merger of Discovery and Warner.

1:16.1

Oh, wow.

1:16.6

Yeah, so really, really excited about that.

1:18.6

Yeah, HBO.

1:19.7

Here we go.

1:20.0

So you're doing a lot now post-retirement.

1:22.2

Yeah, yeah.

1:23.5

You know, first and foremost, I know you teased it before the Olympics, but your brand white space, you officially launched.

1:30.1

And you're selling it exclusively at Backcountry?

1:32.5

Yeah, you know, in the beginning, there's a lot of moving parts and pieces.

1:37.0

And I'm running into the Olympics, doing that whole, you know, it's just so much going to the Olympics and getting ready for all that

1:46.0

and then trying to launch the brand simultaneously.

1:48.0

And we had an opportunity to partner with backcountry.

1:51.6

So they do our manufacturing, our distribution, all of our, you know, all the heavy lifting there.

1:56.1

And we'd have an exclusive with them for a while.

1:58.1

But they're so amazing.

...

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