What's up everybody? Welcome to another boardroom out of office. Today we're in the office and we're here with a very special guest and a very close friend, the global editorial director of GQ and the editor-in-chief of GQ US. Please welcome to the show, Mr. Will Welch. I'm very impressed. You got both titles in there.

Thank you.

I know. Once I hear something once, I don't forget it. Dinner's on me. Thank you, brother. I do a few of these where I talk to someone who's like legitimately my friend. And then I find myself sometimes saying, please welcome my friend to the show. And I'm in my head like, I just met this dude. stop lying to the people

but you and I really go back

yeah way back way back

so show. And I'm in my head like, I just met this dude. Stop lying to the people. But you and I

really go back. Yeah, way back. Way back. So if you had asked me when we used to hang out

20 years ago, do you think I'll be the global editorial director of GQ? Do you know what I probably

would have said? What? Yeah, I could see that.

Seriously.

I think I would have saw that because one thing about you, in my opinion, was you always separated yourself a bit with your style, your taste, certain level of sophistication.

And you meet a few of these people in New York especially that have just like a real gauge of, for lack of a better word, the culture.

And at that time, you were working at Fader.

That's right.

Yeah.

And Fader to all of us was as relevant and important in the culture as anything else around

at that point, right?

Yeah. I think at the time, what was special about the fader, because the fader magazine,

music magazine, is you had spin, blender, Rolling Stone, rock and roll magazines, and then

you had double XL vibe, the source, hip hop magazines. but who did you know in the early 2000s that was either just listening to rock and roll or just listening to hip hop? So Fader was the first place, you know, to the credit of Rob Stone and John Cohen, the founders where we were putting all of that music together, which is how everybody was listening to music.

It was like the open format DJ that was mashing all genres of music.

Yeah, like that was,

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