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The Story of a Brand

OLIPOP - The Healthy Alternative to Soda

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 10 August 2020

⏱️ 28 minutes

🧾️ Download transcript

Summary

Whether it’s working on your digestion during your BART ride or swerving down the isles of your favorite Sprouts, Ben Goodwin, Co-founder, CEO, and Formulator of OLIPOP PBC, explains the importance of the microbiome and how to best to take care of it. As Olipop describes it best on their Instagram, “we’re all just bacteria babe” and it’s time we had a conversation on how best take care of that bacteria while enjoying the soda we drink. Here's their story.

In Part 1, Ben discusses: The origins of the entrepreneurial mindset; The effects of the “American Diet”; Defining the microbiome and how eating healthier could make us happier; Can’t say it better than “Digestion is Crucial” Learn it, live it, love it, and more. 
 
 
Join us while Ramon Vela interviews Ben in Part 1 of this episode and listen to him share the inside story of a brand.
 
For more on OLIPOP PBC visit: https://drinkolipop.com/
 
 

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.3

So the brand is all a Pop, and it's a sparkling digestive tonic.

0:27.3

And so basically, it's essentially it's soda flavors, but it's very low sugar,

0:33.9

and there's a number of different compounds in the drink that are really good for your digestive health and your microbiome.

0:38.3

So there's nine grams of fiber per can. It's five grams or sugar or less per can.

0:44.3

And the goal of the brand is really to create a really accessible consumer experience where you're just drinking a cola or drinking a, you know, strawberry

0:55.6

cream soda, but you're getting something that is a great replacement for traditional soda

1:00.2

that's also benefiting your digestive and microbiome milk.

1:08.7

How many emails do you have unread right now?

1:12.6

A hundred? A thousand?

1:15.6

More?

1:16.6

Now how many unread text do you have?

1:19.6

Probably none.

1:21.6

This is why over 600 of the most innovative retailers rely on attentive,

1:26.6

a personalized mobile messaging platform.

1:30.7

With attentive, brands reach more mobile shoppers and drive incremental revenue in a new way,

1:36.2

driving 10 times more revenue per message than email. Visit attentive mobile to request a demo

1:42.3

and let them know that you heard it here on the story of a brand.

1:47.2

Is your marketing ROI being held hostage by mystery traffic or overreported metrics?

1:53.8

Inquirer Labs uses post-purchase surveys to fill attribution gaps and add qualitative context to marketing analytics.

...

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