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The Story of a Brand

AshaPops Superfoods - Delicious Low Cal Plant-Based Snack

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 10 August 2020

⏱️ 27 minutes

🧾️ Download transcript

Summary

In the second part of this Feature, Asha & Jai Farswani, Co-Founders of AshaPops Superfoods, continuing telling the story of this delicious low-calorie plant-based superfood snack.
 
In part 2, Asha & Jai discuss Why current health trends are moving AshaPops forward; Why Fresh Live Food is crucial for your diet; The AshaPops ideal customers; The different ways fans are eating AshaPops; The future of AshaPops; Why Asha is the Chief Energy Officer; Why Ayurveda, energy foods must be shared with the world; Having your mother as a co-Founder; and more. 
 

Join us while Ramon Vela interviews Asha & Jai in Part 2 of this episode and listen to them share the inside story of a brand.

For more on AshaPops visit: https://ashapops.com/

Malomo - https://gomalomo.com/cf
Klaviyo -  https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at retention science studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.3

This is The Story of a Brand with your host, Ramon Vela.

0:21.2

And we get that a lot as well.

0:22.8

Like, you know, we haven't seen a mother and son partnership.

0:26.3

And I'll speak for myself and saying that it's been, it's been amazing.

0:29.7

I mean, I've done a few entrepreneurial endeavors, you know, endeavors before.

0:34.1

And, you know, and it's important to pick the right partner and for me you know what better

0:39.0

partner than my mother i mean at the core of all relationships is trust and you know who more can

0:44.2

i trust in my mother number one number two uh i also uh think that we both have very complementary

0:50.4

skill sets i'm very left-brained analytical she She's very like, you know, hard-centered,

0:55.0

I'm sorry, heart-centered, creative. And so I think this partnership works because of that,

1:00.1

because there's some, you know, certain days where you need to lean in on the creative side and

1:03.8

she's here to support that and a certain days on which, you know, the analytical piece needs to

1:07.6

happen and then I can sort of serve for that. So I think all in all are,

1:11.6

it's been amazing. I think it's been grateful and I think it's been a learning experience for me as the,

1:15.6

as the son, as the younger one. You know, there's so much wisdom she has and being able to sort of,

1:20.6

you know, go through real world, you know, real world business situations and have her be my executive coach, if you will, has been an honor.

1:28.3

So I think all in all for me, it's been amazing.

1:30.2

But then again, my mom and I have always had an amazing relationship.

1:38.5

What do fast growing direct to consumer brands like Brooke Lennon, Chubbies, and Hint have in common?

1:44.4

They all grow with Clavio.

...

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