4.6 • 4.4K Ratings
🗓️ 27 May 2025
⏱️ 35 minutes
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OLIPOP’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO and formulator, Ben Goodwin, joins Rapid Response to share how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.
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0:40.3 | We've been growing triple digits every single year. |
0:44.7 | In 2020, we grew 960% in one year. |
0:47.0 | It's like when, you know, the videos, |
0:50.9 | somebody's like riding a rocket and their cheeks are, you know, |
0:51.4 | flapping. |
0:54.8 | And that is what it is, that is what it has felt like. Like, oh my God. Like, our leaders have to grow at a pace that is inhuman between the, like, |
1:03.1 | you can't just do all your work, which is already inhuman. You have to grow as a person and as a |
1:10.3 | leader. I will either be the one of the bigger unlocks for |
1:15.0 | this company or I will be the biggest bottleneck. |
1:24.1 | That's Ben Goodwin, co-founder and CEO of Olipop, the super successful probiotic soda brand. |
1:31.0 | With a mission to make soda that's actually healthy for you and flavors that have captured the taste buds of Gen Z and millennials, |
1:37.7 | OliPop is challenging the $60 billion soda industry. |
1:41.8 | PepsiCo recently shelled out $2 billion to buy Olipop rival Poppy, while Coke |
1:46.6 | launched its own competitor, Simply Pop. I wanted to talk to Ben to hear how he and his company |
1:51.8 | are navigating the turbulence of rapid growth and rising competition, what leadership lessons |
1:57.4 | he's had to embrace along the way, and whether healthy soda is actually |
2:01.4 | healthy or just a TikTok-fueled fad. Ben doesn't disappoint, so let's get into it. I'm Bob Safian, |
2:08.7 | and this is Rapid Response. I'm Bob Safian. I'm here with Ben Goodwin, co-founder, CEO, and formulator of Olipop. Ben, thanks for being here. |
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