OLIKA - Intersection of Beauty & Hygiene
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 5 January 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
In this second part of this Feature, Alastair Dorward, CEO of OLIKA, continues his discussion on how OLIKA is reimagining the Hand Sanitizer market.
Being an entrepreneur beforehand, Alastair saw the potential that this category offered by redesigning the idea of hand sanitizer and taking it to the next level.
With his company Olika, he has done just that. Through Olika, Alastair is reaching its goal to add hand sanitizer to the average consumer’s daily routine. As hand sanitizer is no longer used upon necessity, Olika strives to design it for your every day.
It’s created to be portable, functional, and reusable. So tune in as Alastair not only talks about the product but gives an inside look at creating a fashionable hand sanitizer.
In Part 1, Alastair discusses The importance of design; Focusing on consumer engagement with the product; Creating a product that’s also reusable and sustainable; Painting an image for the product that’s photogenic; Adding hand sanitizer to your skincare regimen; The future of Olika; And much more.
Join us while Ramon Vela interviews Alastair for The Story of a Brand, and listen to him share the inside story.
For more on OLIKA, visit: https://olikalife.com/
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This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.
If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.
I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.
Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.
Transcript
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| 0:00.0 | Recorded at Attention Agency Studios. |
| 0:08.1 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.8 | And he's not your average host. |
| 0:14.3 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.3 | So when I think about beauty, I think about creating a regimen, creating a pattern of behavior |
| 0:27.3 | that is something which is intrinsic to what you do every day. |
| 0:33.5 | And we have designed O'Leika to fit that in a way that other players in the category simply do not, because they are not designed in a beauty, wet manner. |
| 0:44.9 | So when you think about a method, we talked a lot about out of sight, out of mind, right? |
| 0:50.5 | You had a cleaning category where you'd keep it hidden under the sink because it was ugly cleaning products. |
| 0:56.0 | And that's something we've worked very hard through our design at Olika to make a, make a hand sanitizer that is you want to leave out. |
| 1:06.0 | You want to have it on your desk. You want to have it in your console, in your car. |
| 1:10.9 | You want to have it at that little front table by your door when guests come over. |
| 1:16.0 | And most importantly for us as being this notion of portability. |
| 1:23.3 | Hey, don't forget to listen to part one of this amazing feature. |
| 1:27.4 | Now, let's get back to the story. |
| 1:29.9 | The word regimen is important. |
| 1:31.8 | It's part of kind of beauty behavior. |
| 1:34.9 | And we are designing our product and our brand to become really at this intersection of beauty and hygiene. We think that's the kind of frontier of growth. |
| 1:49.8 | And if you're to change people's habits, you need to make it something that they want to do every |
| 1:56.5 | day, right? And I think a nice comparison would be the the suncare category, right? So, |
| 2:03.6 | Ramon, you know I, we both have teenagers, right? And there was a time maybe where suncare was |
| 2:09.0 | something when the kids were younger, we'd bring sunblock to the beach or something, right? So we'd use |
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