Welcome to this episode of The Story of a Brand Show. I think you're going to love this interview

that I just did with Oyetta Okoko-Roe, founder of the award-winning brand Okoko Cosmetics, an emerging

brand in the global $186 billion skin care market that is projected to reach $273 billion by 2030.

I'm actually interviewing Oyeda because she's a certified cosmetic formulator with over 10 years of experience,

and her high performance formulations and creative vision have won the brand over 25 awards.

Oedda's wellness products are pioneering the next generation of skincare,

combining sustainable ingredients with

upcycled botanicals and proven clinical ingredients. She's been building Okoko since 2016,

and in our conversation, she talks candidly about the keys to success in this competitive

skincare category and how to really build a brand and succeed as an entrepreneur today.

And most importantly, she talks about how she formulates her products with innovation,

transparency, visible results, and a delightful sensorial experience that I absolutely love.

I am so excited to welcome Olletta to the story of a brand show.

Hello, OYetta.

This is Rose Hamilton, your host for The Story of a Brand Show.

For over two decades, I've served as a hands-on executive

in growing consumer companies, including the Vitamin Shop, PetSmart, and Nutrafall. And I'm the founder

of Compass Rose Ventures, a consultancy to emerging CPG brands. On this show, I'll bring you simple

brand growth strategies based on practical experience, inspiring expert interviews,

and my own insights from my time on the front lines in the fascinating world of health and wellness,

beauty, food and beverage, and pet.

Now, let's get started with today's episode.

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