GoodPop - Good Pops with a Good Purpose
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 18 June 2024
⏱️ 62 minutes
🧾️ Download transcript
Summary
Welcome to this inspiring episode of “The Story of a Brand,” in which Ramon Vela explores the heartfelt journey of Daniel Goetz, the visionary founder of GoodPop.
In this episode, Daniel recounts his experiences, highlighting how believing in others and helping without expecting anything in return can create a ripple effect of positivity and open doors to unexpected opportunities.
Daniel advocates for the power of kindness, resilience, and self-awareness through personal and family anecdotes, showing us how these values can sustain entrepreneurs through the inevitable challenges of building a business.
Daniel’s story is not just about creating healthier, low-sugar, dairy-free, and gluten-free products; it’s about setting higher standards in the consumer packaged goods industry.
We’ll discuss the significance of feedback, advice, and emotional detachment in decision-making, learning from failures, and the role of storytelling in self-perception.
With accolades such as B Corp certification, GoodPop is a brand committed to social impact, ethical practices, and sustainability.
Discover why you should consider incorporating these delicious, healthier options.
For more on GoodPop, visit: https://goodpop.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don’t forget to follow us on Apple and Spotify.
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Today’s Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
Transcript
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| 0:00.0 | We're always trying to improve everything that we're doing here. |
| 0:02.1 | But what we're trying to do is create different type of products and a different kind of business and not follow anyone else's playbook. |
| 0:11.7 | And so just always trying to look at how can we, how can we be authentically and genuinely good across everything that we touch with this business, |
| 0:22.6 | whether it's product, whether it's sourcing, whether it's nutritionals, whether it's |
| 0:28.6 | the environment. Like we want to raise the bar and try to do good everywhere that we can. We're not |
| 0:35.6 | perfect but we always want to keep getting better. |
| 0:48.5 | Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. Like always, we have an amazing |
| 0:55.1 | guest and brand that we're going to feature on today's show. But before we do, |
| 0:58.8 | Hi, I speak to hundreds of founders and CEOs of consumer brands each year and they are facing |
| 1:06.0 | unprecedented challenges from changing consumer behavior, inflation, election, your anxiety, the cost of capital, |
| 1:13.1 | and more. However, finding an experienced knowledgeable advisor to help your consumer brand shouldn't |
| 1:20.1 | be challenging. That's why the story of a brand has worked with the Compass Rose team, my |
| 1:26.2 | strategic partner, to provide relief. |
| 1:29.8 | We are offering a no-cost solution exclusively for consumer brand founders and CEOs |
| 1:36.2 | featured on the story of a brand show, as well as listeners. |
| 1:41.8 | Whether it's to answer your questions, be that unbiased third-party sounding board, |
| 1:46.4 | help you map out your brand's growth trajectory, or prepare your brand in financials for |
| 1:52.2 | investors or acquisition, or more. Simply fill out the form, answer a few questions, and book |
| 1:58.8 | a one-on-one call with Rose Hamilton, the founder of the Compass |
| 2:02.6 | Rose team. This is a $500 value. The calendar is limited, so book your time now. Simply visit |
| 2:11.1 | CompassroseVentures.com forward slash Ramone. Compassroseventures.combe, |
| 2:18.3 | romone. Now, without further ado, let's get to the main event. I have with me, |
... |
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