Digioh - How Digioh is Transforming E-commerce Marketing

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 11 June 2024

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Ramon Vela sits down with Allison Kelly, Chief Revenue Officer, and Blake Imperl, Vice President of Marketing for Digioh, to explore the intricate layers of career development, personal growth, and the ever-evolving landscape of e-commerce marketing.

Specializing in direct-to-consumer marketing for brands on Shopify and other platforms, Digioh helps high-revenue clients optimize their tech stacks. As a self-funded company, Digioh offers transparent, honest, and stable solutions free from external pressures.

Join us for this enlightening conversation as Allison and Blake from Digioh share their insights and experiences, offering valuable lessons for career development and strategic e-commerce marketing.

Whether you’re an industry veteran or just starting, this episode is packed with actionable takeaways to help you thrive in today’s competitive landscape.

For more on Digioh, visit: https://www.Digioh.com/

If you enjoyed this episode, please leave The Story of a Brand a rating and review. Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/

Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

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0:00.0	pricing thing is something that we take a lot of pride in. I think just you look at like the way that
0:04.4	most direct-to-consumer brands are used to paying for software. It's being charged more for growing
0:09.5	and sending more, doing more, using more of the product. I liken it to like you lease a car and you're
0:15.5	driving through a state and you can only go halfway and then you have to pay more to have extra
0:19.8	miles and have that experience.
0:21.6	That's a really, really bad experience and it's frustrating.
0:24.6	So we want to be able to give you unlimited mileage to use the entire product,
0:28.6	to be able to use it across your marketing funnel because tech should be used to help grow your store and maximize performance.
0:35.6	Like we shouldn't hinder you for wanting to do more.
0:38.7	So I think even on top of the bootstrap, it's for us,
0:41.3	we're taking what we're hearing from brands
0:43.8	and really making sure about our pricing reflects that
0:47.4	and the products and everything kind of down the line. Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:04.7	Like always, we have an amazing guest and company that we're going to feature on today's show.
1:09.0	But before we do, I have a shout out.
1:11.5	Hi, I speak to hundreds of founders and CEOs of consumer brands each year. And they are
1:17.8	facing unprecedented challenges from changing consumer behavior, inflation, election,
1:24.1	your anxiety, the cost of capital, and more. However, finding an experienced knowledgeable advisor to help your consumer brand shouldn't be challenging.
1:33.3	That's why the story of a brand has worked with the Compass Rose team, my strategic partner, to provide relief.
1:42.3	We are offering a no-cost solution exclusively for consumer brand founders and CEOs
1:48.9	featured on the story of a brand show, as well as listeners.
1:54.5	Whether it's to answer your questions, be that unbiased third-party sounding board,
	...

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