The trouble is that they are always forgotten when they are needed most.

And therein lies the issue when we are managing our rationalizing cells in making investment decisions, especially under stress.

That's what we're going to talk about today on the Retirement Antriman's show. Welcome answer man show.

Welcome to the show. My name is Roger Whitney. I am your host

and this is the show dedicated.

Committed to helping you not just survive retirement, but rock retirement and make better decisions about

life and retirement.

So this is a month-long series that we've been going through on behavioral finance.

And today what we're going to do is we're going to talk about investing behaviors and

cognitive biases that we need to identify and watch out for.

The first thing we always need to do

is identify what are the tricks that our mind

will play on ourselves

when we're making an investment decision.

So we're gonna talk about those today

and then we'll wrap up

this series next week to give you a framework to help give you guardrails to avoid some of

these cognitive biases. Well let me rephrase, not to avoid but to manage

some of these natural biases that we all have to some extent or the other some

are stronger than others depending on who you are.

Before we get into the show though, I wanted to share a story that I literally just had this conversation today.

I was talking with two clients. Each one of them has a parent that is in a retirement home in their late 80s and obviously

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