Joining us on the Heaster Automotive Rupat Line at ACCC kickoff is the commissioner of the ACC. He is Jim Phillips. Thanks for having us out in Charlotte. Thanks for making some time for us.

Appreciate you guys being here.

It's exciting time of the year. It really is. At some point, we'll get on the football, right?

We've had a lot of good stories during the spring and the summer, but I am excited about the

football season, so I know we'll get a chance to talk about that. Yeah, I'm with you on being

excited about the football season. But on the other hand, and I'm curious about this, you know, I think it's a unifying

frustration between fans, the media, the coaches, you, the conference itself, where, you know,

the ACC is told, all right, fine, go win, Go beat the SEC. Last year in football, they did.

But there's always like a yeah, but.

Yeah, okay, you went, what, six and four, seven and five or whatever it was last year? Six and four, regular season, seven and five total. Yeah, but. Got it. Yeah, yeah, there's always a yeah, but with that. And I am curious, how do you feel is the best way once the football games go back to being played, once the results actually happen?

You're doing what the ACC is being asked to do, yet there is this pushback on it.

How do you feel is the best way to kind of combat?

What in college football is perception being reality and changing that perception for the

I think you've shaped it well. We have to continue to win. That's first and foremost. We all believe

and know that through experience that the narrative during the regular season is set how you've

played in the non-conference. So you have to

continue to talk about it at every turn, continue to remind people how well that you've done.

There's a little bit of underappreciation of this league. And that kind of tied tied into as I thought about the summer remarks

that I gave on Monday that that was going to be really important like you're missing a

really good story and some of it is because of the legal cases we've been in internally but you

also have had the house case. And that gets people

distracted. So I don't know if there's a silver bullet about how you change the narrative,

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