Octopus Marketing

Loan Officer Freedom

Carl White

Mortgagemarketinganimals, Business, Loanofficer, Getmoreloans, Freedom, Mortgage, Loanofficercoaching, Carlwhite, Education, How To

5 • 743 Ratings

🗓️ 28 February 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Kristin Simpson dive into the concept of octopus marketing.

They discuss the power of utilizing multiple marketing channels to feed one central goal, just like an octopus uses its eight arms to survive and thrive.

Join Carl and Kristin as they share insights on how to implement octopus marketing in the mortgage industry and achieve success through diversification.

Tune in to learn how to leverage different marketing strategies effectively and avoid relying on just one approach.

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Transcript

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0:00.0	again Carl White here broadcasting actually lakeside here in the front yard through the marvels of
0:14.3	technology and you're listening to loan officer freedom number one podcast in the world today for
0:20.6	loan officers.
0:22.3	And thanks to you guys for all the hundreds and hundreds and hundreds of reviews.
0:26.5	I really appreciate it.
0:28.0	And some of them, Kristen, some of them are even good reviews, right?
0:33.1	Some of them are even good, right?
0:36.2	So, no, we appreciate it. I think we got, I think it's like 7,800, something like that, five-star review. So I really appreciate you guys, help and make that happen. So, all right. So Ms. Kristen Simpson, what are we going to talk about today?
0:52.0	Octopus marketing. Octopus marketing. So let's talk about octopus marketing. So if you think of,
1:00.2	and this is going to sound a little weird, but trust me, this is, this might be one of our most
1:04.5	powerful things that we do over here in the Mortgage Marketing Animals Nation is we do octopus marketing ourselves,
1:14.0	and then we teach octopus marketing.
1:17.8	So, Kristen, if you picture an octopus, they have eight arms.
1:25.9	So by the way, they're one of the most successful, what do you call it?
1:32.0	Not a breed.
1:32.8	What do you call them?
1:34.3	Species.
1:35.1	Species.
1:35.6	Thank you.
1:36.3	So they're one of the most successful species ever.
1:42.5	And one of the reasons I think, number one, they're smart, right? And number two,
1:49.6	the good Lord gave them eight arms or eight legs. I don't know what, I guess they're arms.
	...

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