OCTOBUDDY - From Near-Death Experience to Viral Success

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 November 2024

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode of The Story of a Brand Show, I sit down with Michael Ark, the creative mind behind OCTOBUDDY, to explore his fascinating entrepreneurial journey.

From life-changing moments in the Arctic to the creation of a viral sensation, Michael shared how his unique adventures shaped his approach to building a product loved by millions.

His passion for innovation and commitment to making OCTOBUDDY more than just a tool—it’s a stylish companion—truly stood out.

Here are just a few of the topics we discussed:

* The Birth of OCTOBUDDY: How a trip to Indonesia inspired Michael to create a tool that became a viral hit.

* A Near-Death Experience: The Arctic expedition that taught Michael resilience and the importance of perseverance.

* Building from Scratch: Michael’s journey from hand-packing products in his apartment to scaling through Amazon.

* The Power of Community: How customer feedback has driven innovation, including OCTOBUDDY Max and Mini versions.

* Lessons in Entrepreneurship: Why following your passions, embracing failure, and having a dream are critical to success.

Join me, Ramon Vela, in listening to this inspiring episode as Michael shares the highs, lows, and everything in between on his journey to creating OCTOBUDDY! 🎧

For more on OCTOBUDDY, visit their Amazon store.

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

Transcript

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0:00.0	I sit down with Michael Ark, the creative mind behind Octobody, to explore his fascinating
0:06.3	entrepreneurial journey.
0:08.3	From life-changing moments in the Arctic to the creation of a viral sensation, Michael
0:13.8	shared how his unique adventures shaped his approach to building a product loved by millions.
0:19.6	Some of the topics we discuss are the birth of Octobody and how a trip to Indonesia
0:24.6	inspired Michael to create a tool that became a viral hit.
0:27.6	We also talk about a near-death experience in the Arctic that taught Michael resilience
0:33.6	and the importance of perseverance.
0:36.6	And then, of course, we talk about his journey
0:38.8	from hand-packing products in his apartment to scaling through Amazon. We talk about community.
0:44.8	And we also talk about the lessons learned in entrepreneurship and why following your passions,
0:50.1	embracing failure, and having a dream are critical to success.
0:57.6	So join me, Ramon Vela, in listening to this inspiring episode as Michael shares the highs and the lows and everything in between
1:01.4	on his journey to creating Octobody.
1:04.6	So sit back, grab a cup of coffee, and let's dive in.
1:18.9	Music coffee and let's dive in. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:23.8	Like always, we have an amazing branded founders that we're going to feature on today's show.
1:27.7	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year,
1:34.2	and they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more. However, finding an experience
1:46.5	knowledgeable advisor shouldn't be challenging. And that's why I'm personally recommending that you
1:53.1	reach out to Compass Rose Ventures, whether you're looking for help positioning your brand and messaging,
1:59.4	diversifying your marketing portfolio,
	...

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