Autobrush - The Story Behind the Game-Changing Toothbrush
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 19 November 2024
⏱️ 70 minutes
🧾️ Download transcript
Summary
In this interview, I had the pleasure of speaking with Chris Lander, founder of Autobrush, about his journey in reinventing how we approach oral care.
From starting out in affiliate marketing to building an innovative, ADA-approved dental care product, Chris has a passion for creating something meaningful that genuinely makes a difference in people’s lives.
In this episode, he shares the highs and lows of his entrepreneurial path, the challenges of disrupting a traditional industry, and how Autobrush is improving the health and independence of its users.
Here are some highlights from our conversation:
* Building from Curiosity: How Chris transitioned from affiliate marketing to creating a groundbreaking oral care product.
* Persistence in Innovation: The five-year journey to refine Autobrush into the revolutionary product it is today.
* Changing Lives: Stories of how Autobrush has provided independence for children, the elderly, and individuals with disabilities.
* From Skepticism to Recognition: Earning the ADA Seal as the first non-traditional toothbrush in the industry.
* Lessons for Entrepreneurs: Why staying lean, patenting your ideas, and treating people well are keys to success.
Join me, Ramon Vela, in listening to this inspiring episode as Chris takes us through his remarkable journey and shares his vision for the future of dental care! 🎧
For more on Autobrush, visit https://tryautobrush.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor of CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
Transcript
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| 0:00.0 | I interviewed Chris Lander, founder of Autobrush, about his journey in reinventing how we approach |
| 0:06.7 | oral care. From starting out in affiliate marketing to building an innovative ADA-approved |
| 0:14.0 | dental care product, Chris has a passion for creating something meaningful that genuinely makes a difference in people's lives. |
| 0:22.9 | In this episode, he shares the highs and the lows of his entrepreneurial journey, |
| 0:28.0 | the challenges of disrupting a traditional industry, and how Autobrush is improving the health |
| 0:34.1 | and independence of its users. Some of the things we talk about are how Chris |
| 0:39.2 | transitioned from affiliate marketing to creating a groundbreaking oral care product. We also |
| 0:45.7 | talk about the five-year journey to refine AutoBrusch into the revolutionary product that it is today. |
| 0:53.6 | We also talk about earning the ADA seal of approval |
| 0:57.5 | as the first non-traditional toothbrush in the industry. And then of course we also talk about |
| 1:05.0 | entrepreneurship. Why staying lean, getting patents for your idea, and treating people well or keys to success. |
| 1:14.0 | So join me in listening to this inspiring episode as Chris takes us through his remarkable journey |
| 1:20.3 | and shares his vision for the future of dental care. So do me a favor. Grab a cup of coffee, sit back, and let's dive in. |
| 1:39.1 | Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
| 1:44.0 | Like always, we have an amazing guest in brand that we're going to feature on today's show. |
| 1:48.3 | But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year. |
| 1:55.0 | And they are facing unprecedented challenges from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, |
| 2:03.6 | and more. However, finding an experienced knowledgeable advisor shouldn't be challenging. And that's why I'm |
| 2:11.4 | personally recommending that you reach out to Compass Rose Ventures, whether you're looking for help |
| 2:17.3 | positioning your brand |
| 2:18.4 | and messaging, diversifying your marketing portfolio, preparing for retail expansion, or |
| 2:24.9 | fine-tuning your existing retail strategy, or maybe preparing your brand and financials |
... |
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