FabFitFun - The Subscription Box That Does It All—And Then Some
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 15 November 2024
⏱️ 56 minutes
🧾️ Download transcript
Summary
In today’s episode, I had the pleasure of speaking with Daniel and Michael Broukhim, the brothers and co-founders behind FabFitFun.
These two have turned a simple idea into a subscription box that brings joy to millions, creating a platform that delivers personalized products, offers incredible deals, and fosters a vibrant community. We dive into their journey, the challenges of building a subscription-based business, and their commitment to innovation, technology, and community.
Here are some of the key highlights from our conversation:
* Embracing Gratitude: Daniel and Michael share how gratitude and family support have been foundational in their journey.
* FabFitFun as a “Cool Older Sister”: The founders describe the brand as the stylish, savvy shopper in your life who finds the best deals.
* Community-Driven Innovation: FabFitFun’s unique approach to engaging its community has helped shape both product offerings and new brands.
* Navigating Complex Logistics: Building an in-house tech-driven logistics system allowed them to handle massive orders with customizations.
* The Future of FabFitFun: Expansion plans, including pet subscriptions and collaborations with trending brands, hint at an exciting journey ahead.
Join me, Ramon Vela, in listening to this episode as Daniel and Michael share insights into what makes FabFitFun such a beloved brand.
For more on FabFitFun, visit: https://fabfitfun.com/
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Transcript
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| 0:00.0 | In today's episode, I had the pleasure of speaking with Daniel and Michael Brokeem, |
| 0:05.0 | the brothers and co-founders behind Fab Fit Fun. |
| 0:09.4 | Now, these two have turned a simple idea into a subscription box that brings joy to millions, |
| 0:15.1 | creating a platform that delivers personalized products, |
| 0:18.5 | offers incredible deals, and fosters a vibrant community. |
| 0:23.0 | We dive into their journey, the challenges of building a subscription-based business, |
| 0:27.7 | their commitment to innovation, technology, and community. |
| 0:31.3 | Some of the things that we discuss are things like embracing gratitude. |
| 0:36.5 | Fafit Fund as a cool, older older sister and you've got to listen to the |
| 0:40.7 | episode to understand what that means, but you're going to enjoy it. We also talk about community-driven |
| 0:46.2 | innovation and FabFit Fund's unique approach to engaging their community, which has really helped |
| 0:53.7 | them shape both their product offerings |
| 0:55.5 | and their new brands. |
| 0:57.3 | We also talk about navigating complex logistics because they've built an in-house tech-driven |
| 1:03.9 | logistics system, which allows them to handle a massive amount of customizations. |
| 1:10.8 | Then finally, we also talk about the future of Fab Fit Fun and all the different things, |
| 1:17.7 | the subscription, their pet subscriptions, the collaborations with trending brands, |
| 1:21.9 | and really just everything around the journey ahead. |
| 1:26.6 | So join me, Ramon Vela, |
| 1:28.3 | in listening to this episode with Daniel and Michael |
| 1:31.1 | as they share their insights |
| 1:32.8 | into what makes Fab Fit fun |
... |
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