Are Rebrands A Good Idea? #2505

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 7 July 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Are Rebrands A Good Idea? [00:22] Why we are not fans of rebranding. [01:36] Rebranding when reviews are bad: Spectrum. [02:33] Remembering a viral post about Comcast. [02:59] Hear examples of bad rebrands and missed opportunities. [04:29] How rebrands can complicate marketing strategies. [05:10] Good examples of successful rebrands. [05:51] Important lessons from successful rebrands. [06:05] We unpack Neil’s recent rebranding experience. [06:52] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Spectrum Comcast ChatGPT Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	All right, so we are going to talk about if rebrands are a good idea.
0:04.6	So let's talk about a recent rebrandlet.
0:06.8	Here's an example for everyone, Facebook changing into meta.
0:11.6	So that is a rebrand.
0:12.6	You change your logo, you change your name, and sometimes there are good results, sometimes
0:17.6	there are bad results.
0:18.6	So we're here to talk about this a little more in share some examples.
0:22.2	So I'm not a fan of rebrands, especially if you have a really popular brand.
0:26.9	If you're new, no problem, not a big deal, but if you already have a lot of revenue
0:31.3	and a lot depends on the person, a lot could be a million bucks, a lot could be a hundred
0:35.4	grand, a lot could be a billion.
0:37.3	I would not consider rebranding.
0:39.6	I just don't like it.
0:41.2	I think it's okay to adjust the logo and the design of certain aspects.
0:46.2	Like if you look at the Apple logo, it's changed over time, but why not just keep the
0:50.7	same corporate name?
0:52.4	Or you could create a parent company like Google did.
0:54.9	So Google's still Google.
0:56.5	But now they have Alphabet, which is the parent company of Google.
1:00.1	That I don't think is a big deal.
1:01.6	But if I was like Facebook, I wouldn't be like, we're now known as the Prada.
1:06.2	They tried rebranding Facebook, like it doesn't generally, if you're doing like Facebook.com
	...

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