Sponsored by the National Retail Federation.

Hey, good morning. I'm Playbook co-author Rachel Bade. It's Monday, November 20th.

Some sad news from yesterday. Former First Lady Rosalind Carter died Sunday at the age of 96.

The Carter Center in Atlanta announced that she had dementia and was in hospice care at home.

Her husband, former president Jimmy Carter, has also been in hospice care, but has held on.

He just turned 99 on October 1st.

The pair comprised the quintessential political love story, unlike one we've actually ever seen.

Eight decades together,

a team that helped take Jimmy Carter from Plains, Georgia, to the White House, and carried on an

active post-presidency, where they traveled the globe to advocate for democracy and human rights,

and in their free time, helped build houses for habitat for humanity. A life well lived.

Since Thanksgiving is on Thursday, expect a slow news week. Today, in Playbook, we're actually

going to take a look at the Senate in the 2024 election map. We've got a scoop at the top of

playbook about Senate Republicans rolling out perhaps a new unexpected

strategy in Arizona, trying to boost independent Senator Kirsten Cinema. Republicans at the NRC

have been worrying about polls showing cinema has nearly twice as many Republican voters

as Democratic supporters. To try to consolidate GOP votes, they're going live

with a new digital ad today that we hear is actually a preview of a playbook they're going to be

rolling out in Arizona. That is, to try to drive Democrats back into Cinema's camp by boosting

her and by hammering her primary opponent, Ruben Gallego. The new ad entitled The Choice basically frames cinema as in the pocket of the Biden administration

while hitting Gallego on some really personal things like getting divorced right before his ex-wife

had a baby.

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