Welcome back, listeners. Today we are dropping another episode in our series titled The Notifications North Star, sponsored by our good friends Courier.

Courier is developer infrastructure for product notifications, making it easier to deliver the notification experience that your customers expect.

In our series, we'll be talking to customers, developers, and stakeholders within the

notification space to learn about their notification strategy, how important it is, and how

courier is helping to solve this problem for product builders and developers alike.

Today I have Stephanie Griffith on the show on the Code Story podcast. Stephanie is an email and SMS marketing expert

and a strategy consultant around marketing. She's been involved with big names like Drip,

Thinkful. She's also the host of her own podcast, Conversational Commerce. Stephanie, thank you for being on

the show today. Noah, thank you so much for having me. I'm excited to be here. Before we dive into today's

topic, tell me in my audience a little bit more about you and your background. I have been

largely in the retail and e-commerce marketing space for the better part of the last decade.

My first foray into marketing was at Abercrombie and Fitch. So it was my first post-college

job. And I was actually on the

print production side of things. And that is only relevant to say I learned that I didn't love

print production because I was constantly asking the question, what happens? What happens when we

send signs to stores? What happens when we have a sale and we're communicating it

with folks. And I would be met with the response of we don't know. We can't track the signs.

And so very quickly, that was my cue to jump over to digital marketing, where the tracking is

much more rich. And, you know, selfishly, I think a lot of us are in that space for that reason.

We want to know what our marketing is doing.

I found myself on the email side of things when I made the jump. And my joke is, I didn't choose

email, but I've consciously chosen to stay in it because you get that immediate feedback of,

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