It's not a business plan. It's a battle plan.

Think of a general around a sand table and they're formulating their strategy to victory.

Here's the archers. Here's the artillery. We're going to sneak attack from this direction over here.

They're envisioning the strategy that wins the victory.

That's a battle plan and that's what we're building today.

The trouble with most business plans is that they're overkill.

15 plus pages of forgotten aims and intentions.

When was the last time you looked at your 2022 business plan?

I'm guessing it might have been a minute.

So why wonder would you be up into a simpler approach?

Something you could commit to memory and by extension action.

If so, you're in the right place.

Welcome to this week in marketing. My name is Jason Pantana.

You're host and I'm so glad you're with us today to talk about battle planning.

If you're new to the channel, it would mean the world to us.

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whenever we publish new videos just like this one here.

And so without further delay, let's talk about your 2023 marketing battle plan.

Now, a battle plan, which is technically a marketing plan for the purposes of this video here today,

is designed to be super straightforward.

I want it to be so easy.

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