What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, and welcome back to Founders Journal,

My Daily Audio Diary made public for the world, where I will give you the listener a backstage pass into

building Morning Brew every single day to help you think better in order to build

better. Let's hop into this thing. So as some of you founders journal listeners

know I host another show. It is called the CMO series where I interview it's a

little bit of a misnomer not just CMOs I interview

it's a little bit of a misnomer not just CMOs I interview CMOs as well as senior

marketers do help marketing professionals think better and work better in their

career by interviewing the smartest marketers in the world.

And what I find oftentimes in these CMO conversations is while there is a ton of really valuable

advice that chief marketers have for marketing professionals.

So much of the principles and their views of the world

are applicable to people far beyond the C-suite and far beyond marketing as a function.

And so what I'm going to do is I'm going to hop into my biggest learnings from my conversation

with today's CMO guest.

That was Frank Cooper, the CMO of Black Rock.

If you haven't heard of Black Rock, it is the world's largest asset manager,

has $7.4 trillion in assets under management.

Prior to Black Rock, Frank was the CMO

and Chief Creative Officer at Buzzfeed.

He was the CMO of the Beverage category at Pepsi.

He also held senior positions in the music industry

...