What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with another episode of The Founders Journal.

My Daily Audio Diary made public for the world where I talk about the biggest wins, losses, lessons and

learnings behind the scenes at Morning Brew and today I'm going to talk about

the recipe for building a habit. Let's hop into it. So all of us know the power of

building a habit, but I think a lot of us, including myself, have always had trouble navigating actually building a habit.

How many things have you done in your life where you've said I'm going to do this?

You do it for a week, maybe two weeks, and then it dies off.

I feel like the most classic thing is the beginning of every year.

You make a resolution to go work out a lot.

You go to the gym.

Gym is packed in January, and then every month thereafter, the gym is packed in January and then every month thereafter the gym is no longer

packed. What is it that helps us build habit? That's what we're going to hop into today.

So today I am starting something called ship 30 for 30.

I didn't name this. I didn't come up with it.

It is a 30 day writing challenge started by Dickie Bush.

I've never met Dickie in my life.

I've just interacted with Dickie on Twitter

and we've become digital friends and acquaintances which just again shows the power of the

internet. So here's what ship 3430 is. It is a 30 day challenge where each day for the next 30 days myself and 59 others are taking on the challenge of creating an atomic essay.

What is an atomic essay means it's just a smaller essay.

We're not writing long-form essays, but we are writing every day for the next 30 days.

So from November 16th to December 16th, I will ship 30 atomic essays about 30

...