Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

You know, we were just bouncing names back and forth,

and all of a sudden we came up with the name, Nomad Lane.

We're like, oh, yeah, that's a great name.

And, you know, we love travel.

And, by the way, we should be doing something in travel.

Or we're going to sell.

I don't know.

Let's just see if it's available. And we're like those people on their phones at dinner thinking, hey, you know,

is this, you know, let's go to, you know, I think it was like go daddy.com. Is it available? Yes,

it's available. Ten bucks here. Let's buy it. Let's buy it right now. Let's buy it right now.

You know, so we actually bought the domain before we ever even knew what kind of company we're going to build was it an app a consumer goods company you know

we just wanted to buy the name first and then soon after you know kind of my wife's gear started

turning and you know she signed up for the instagram handle so we got that and yeah from there you know

like you know a lot of people you know i would tell people you know who are thinking there, you know, like, you know, a lot of people, you know, I would tell people, you know, who are thinking about starting, you know, just put something out there.

And, you know, if it's good, if it's worthwhile, if it resonates with people, then the momentum's going to build.

And when that momentum builds, it becomes a freight train.

And your freight train, you know, and you know what the saying goes, it's hard to becomes a freight train. And your freight train, you know, and you know what

the saying goes, it's hard to stop a freight train. And that's, you know, basically been our

journey from day one. But yeah, you know, that little tidbit is kind of how we came across the name.

It was, we essentially had a name without having a product or any sort of idea how we were going

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