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The Story of a Brand

Nomad Lane - Being Down Doesn't Mean You're Out!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 16 March 2020

⏱️ 31 minutes

🧾️ Download transcript

Summary

In Part 2 of this Feature, Kish Vasnani, co-founder of Nomad Lane,  the inside story of how to build a premier travel bag and lifestyle brand. 
 
In Part 2, Kish discusses How to manage a product crisis, How to take take a loss and survive, Being down, doesn't mean your out, How to use your life experience to design products, Why Kish and his wife moved to Bali, Why Bali is transformative, What is the Bento Bag, How Nomad Lane is educating the Traveler, Kish's lessons for entrepreneurs, How to keep yourself motivated, Why you must have likeminded people around you, Why you should start preparing of entrepreneurship when you have a job, The Brand Moat of Nomad Lane, Why their Blog is their site's biggest section, Why they choose to grow consciously and sustainably and so much more.
 
Join us while Ramon Vela interview Kish in Part 2 of this episode and listen to him share the inside story of a brand.
 
For more on Nomad Lane visit: https://nomadlane.com/
 
 
Gorgias -  Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.3

This is The Story of a Brand with your host, Ramon Vela.

0:21.7

Hey, so one of the things you just mentioned about your mode and about what makes you different,

0:25.7

and I just wanted to add something.

0:27.4

I kind of feel just from my perspective that the reason why all this works,

0:33.3

where your brand works and where you have this really cool blog and you have all this information

0:37.1

and the product is the quality that it is, is that you guys are lovers of travel.

0:43.8

Like you guys love the travel, you live the life, you're living in Bali, you're, I mean,

0:49.8

you've been all around the place and so this is not something like you're creating a product because you see a

0:54.9

market like a niche market or you see an opportunity in the market you're doing it because you love

0:59.5

it yeah yeah you know a lot of you know people Ramon you know they have different paths to

1:06.2

starting a company starting a brand et cetera maybe they did some research and did some Google keyword

1:11.5

research and found a niche with high search volume with, you know, not a lot of players out

1:16.3

there. But, you know, for us, honestly, we just love to travel. Like I feel most at home

1:22.4

on an airplane. When I get back from one trip, if I don't already have another trip planned, I get very anxious.

1:30.3

So, you know, and we want this energy to radiate through to our customers because we are travelers ourselves.

1:36.3

We are business travelers ourselves.

1:38.3

We, you know, check in, we go to the lounge, we hate flight delays.

1:41.3

We love flight upgrades. we love collecting points.

1:44.6

And so, you know, that's how we're building this brand. And, you know, I want to selfishly,

1:49.7

and, you know, I have no scientific evidence to back this up, but I'm just going to put this

...

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