Aila - A Natural Food-based Workout Supplement for Women

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 March 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this special episode, we are featuring Katie Webb, Founder and CEO of Aila, a premium natural food based ingredient workout supplement specially designed for women. Normally on the show, we feature established brands and ask them to look back and tell us about the challenges they faced in the early days of building a brand. Today, we are featuring a founder who IS in the early days and in the middle of the grind and asks her to share with us the real inside story of a new founder and her brand.

In Part 1 of this special entrepreneurial feature, Katie discusses Her Brand Aila, What is it like to build a brand while working 9 to 5, Why she focused on workout supplements, Why workout supplements were designed for men, Why she wanted to include natural food based ingredients in her supplements, Why developing the brand voice came first for her, Why it is important for her brand to lead with honesty and transparency, Why she hates the holy than thou attitude in the supplement industry, Bootstrapping your brand, How she's getting the product into as many hands as possible and much more.

Join us while Ramon Vela interviews Katie in Part 1 of this episode and listen to him share the inside story of a brand.

For more on aila visit: https://meetaila.com/

Visit our advertiser: refersion.com/cf
Visit our advertiser: https://attentivemobile.com/

Visit our Sponsor: https://www.retentionscience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	Ayla is a supplement brand, basically for active women who see fitness as a lifestyle.
0:28.1	So anywhere from, you know, going to yoga in the morning before their workday, running to pick up maybe their child after they get out of school and
0:39.0	getting a quick, you know, workout in there, like really kind of all elements of whatever
0:43.9	wellness means to them is kind of what we're addressing as a brand.
0:47.9	We focus in, mainly in the fitness supplement space, so kind of thinking like pre and post
0:53.0	workout and sort of
0:55.7	re-engineering how women prepare for and recover from their workout.
1:04.0	This episode is brought to you by the great folks at Refersion. Refersion manages tracks and grows your
1:10.6	affiliate marketing program allowing you to
1:12.8	stay focused on building your brand. With Refersion, you can recruit an infinite number of affiliates
1:18.6	and influencers and analyze data to best optimize your marketing strategy. As an exclusive to my
1:25.4	listeners, Refersion will knock off 18% of the cost of your annual
1:30.2	subscription plan. So head to Refersion.com forward slash CF for a 14-day free trial and
1:38.3	experience advanced affiliate marketing made simple. Again, that's refursion.com forward slash CF for a 14-day free trial.
1:50.7	How many emails do you have unread right now? A hundred, a thousand, more? Now, how many unread text
1:59.7	do you have?
2:01.6	Probably none.
2:03.1	This is why over 600 of the most innovative retailers rely on attentive, a personalized mobile messaging
2:10.4	platform.
	...

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