Nom Nom Now - Real, Good Food for Dogs and Cats

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 April 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

According to Alexandria Jarrell, Co-Founder of Nom Nom Now, they had to exist. They were making such a big difference in the lives of pets that their mission was to feed every dog and cat in the world. Huge dream but after their experience providing fresh food to their sick pet/family member, they knew they had to make this into a business. Plus, they also realized that people care what food they give to their pets. They simply had to educate people that fresh food was the key.

In Part 1 of this episode, Alex discusses The Nom Nom Now origin story, Their definition of fresh food, Why the pet food industry hasn't changed, What is Parketing and how Alex used it to succeed, The education challenge, How they deliver fresh food, Why obesity is a problem for pets too, How they went from Idea to a full business, Why they do not outsource their food production, Why listening to customers is one key of success, Why Scaling was such a problem in the early days, and Why you shouldn't feed your pet anything you wouldn't eat, and so much more.

Join us while Ramon Vela interview Alex in Part 1 of this episode and listen to her share the inside story of a brand.

For more on Nom Nom Now visit: https://www.nomnomnow.com/

MarketerHire - https://marketerhire.com/ (code: SOB)
Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	People are starting to ask questions and, you know, why hasn't pet food really changed,
0:26.3	you know, since it's inception?
0:29.0	And they're starting to ask, you know, well, what is really in my pet's food?
0:32.7	And so that's a great opportunity.
0:35.2	We do generally see the pet industry lag behind the human industry by about five to 10 years.
0:40.5	So we're definitely getting a lot more attention, a lot more traction now.
0:45.3	And it's interesting back in the beginning when we started in 2015, I would go out into dog parks.
0:49.9	We were not a VC-backed company at the time.
0:52.6	We were very much doing things ourselves.
0:54.5	And so I went out and it was what I called parking instead of marketing.
0:58.4	I was in the park.
0:59.6	And so I would go out there and I would talk about fresh dog food.
1:04.5	And people would look at me like, okay, that must mean kibble that was made recently.
1:08.7	And I'm like, oh no, there's not any awareness about what
1:12.9	this is at all. So definitely even since then, over the last five years, a ton has changed. There's a
1:18.7	lot more awareness. People are asking a lot more questions. And they, honestly, they just expect
1:23.0	better for their pets, which is really exciting.
1:35.3	Every day, a different brand tells me that they need to hire a marketer ASAP, but they can't find someone they trust.
1:38.3	That's why I refer them to marketer hire.
	...

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