Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

But we've obviously reached a critical point on plastic,

and we certainly need to look at our definition of sustainability.

And when I talk about that, I think the basic consumer perception of sustainability is that I can recycle this package after using whatever it was in it.

And the truth of the matter is that for any company, for any brand, the journey of sustainability starts and starts the beginning

of supply chain and moves through to the end of the finished product.

So I think, you know, when we talk about ways companies can be sustainable, ways that consumers

can see the big picture of sustainability.

You have to realize that it can be an integral part of the brand at multiple stages of the production and consumption process.

You can find sustainability in the farming techniques that you use to grow the ingredients.

You can find it in the reusability of every part of the food product that you're turning into a food or a drink.

You can find it in the production cycle of the factory.

The example are pusks or branches being used for factory fuel, you know, that were part of the harvest.

So there are many, many ways to inject it both into the philosophy of a company,

and the narrative of a company. And that's really the way everyone has to look at sustainability

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