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The Story of a Brand

Nom Nom Now - Better Health Starts in Their Bowl

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 7 April 2020

⏱️ 30 minutes

🧾️ Download transcript

Summary

In Part 2 of this feature, Alexandria Jarrell, Co-Founder of Nom Nom Now, continues to share the inside story of this different type of pet food company that's backed by science and made with love. 
 
In Part 2 of this episode, Alex discusses When she knew they had a real business, The Nom Nom evolution, Why the benefits of fresh food are proven through science, Why they launched probiotics and supplements for pets, Why food is the core of nutrition and wellness for pets, Why they provide personalized portions and supplements, Why Nom Nom Now's the business model is so hard to copy, Advice for entrepreneurs, and so much more.
 
Join us while Ramon Vela interview Alex in Part 2 of this episode and listen to her share the inside story of a brand.
 
For more on Nom Nom Now visit: https://www.nomnomnow.com/
 
MarketerHire -  https://marketerhire.com/ (code: SOB)
Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.3

This is The Story of a Brand with your host, Ramon Vela.

0:21.7

My co-founders used to give me a hard time of, you know, at what point are you going to break

0:26.9

and not know exactly the customer's dog's name or cat's name as soon as they call in?

0:31.9

And that was my mission, was to make them feel like they were the most important customer

0:36.3

that we had because every customer truly is. They matter and we want them to feel like they were the most important customer that we had because every customer

0:38.3

truly is.

0:39.3

They matter and we want them to feel like they are part of this family and part of this

0:43.3

mission, you know, when we're serving their pets.

0:46.3

And so we continue to invest a lot of time and energy in our customer experience team, which

0:53.3

is that our customer support function.

0:55.7

And they're absolutely wonderful, a group of pet-obsessed, a customer experience-obsessed

1:01.4

people that we're super lucky to have. But again, for us, you know, this idea of vertical

1:07.0

integration, this idea of doing things ourselves and maintaining control so that we can

1:12.0

ensure quality, you know, that exists on that side of the business as well. So it's super,

1:19.3

super important to us.

1:25.5

Every day, a different brand tells me that they need to hire a marketer ASAP, but they can't find someone they trust.

1:33.0

That's why I refer them to marketer hire.

1:35.8

If you're looking for a marketer who specializes in direct-to-consumer in e-commerce work, such as Facebook or Google ad specialist, growth marketer, social media

1:45.2

maven, or an expert in another marketing role, give marketer hire a try. They have extensive

1:51.8

experience and come from some of the best companies like Uber, Headspace, Swell, third love,

...

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