Nir Eyal - NYT Bestselling Author & Fmr Stanford Lecturer | The Science Behind Why You Can't Trust Your Own Thoughts

Success Story with Scott D. Clary

Success Story Media

Business, Education, How To, Self-improvement

4.6 • 326 Ratings

🗓️ 5 May 2026

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory Nir Eyal is a New York Times bestselling author, behavioral design expert, and former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design, whose books Hooked, Indistractable, and Beyond Belief have collectively sold over one million copies in more than 30 languages. Drawing on his background in the video gaming and advertising industries, he has devoted his career to exploring the intersection of psychology, technology, and human potential — helping companies build habit-forming products and individuals reclaim focus in an age of distraction. His latest book, Beyond Belief, digs into the neuroscience and psychology of how hidden assumptions shape what we see, how we feel, and what we do, and how replacing those beliefs can unlock greater agency and performance. ➡️ Show Links https://www.instagram.com/nireyal/ https://x.com/nireyal/ https://www.linkedin.com/in/nireyal/ ➡️ Podcast Sponsors Hubspot - https://hubspot.com/ Huel - https://huel.com/scott (Code: scott) Demand Decoded - https://www.blendb2b.com/demand-decoded NetSuite - https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary Blinkist - https://www.blinkist.com/clary Framer - https://framer.com/design (Code: SuccessStory) LinkedIn Ads - https://linkedin.com/scottclary Priori - https://priori.life/ Notion - https://notion.com/story Mars Men - https://mengotomars.com/ Granola - https://www.granola.ai/success Gusto - https://gusto.com/successstory Upwork - https://upwork.com/ Rag & Bone - https://www.rag-bone.com/ (Code: success) ➡️ Talking Points 00:00 – Intro 01:28 – From No Prayer to Daily Practice 07:07 – The Belief Crisis That Changed Everything 14:56 – Building Belief in a Modern World 19:38 – Sponsor Break 22:12 – Pain vs. Suffering 28:16 – Rewiring Your Beliefs 32:26 – Spotting Your Limiting Beliefs 47:18 – Sponsor Break 48:41 – You Don’t Create Reality, You Shape Perception 52:06 – Identity, Labels, and Belief Systems 59:42 – Redefining Prayer and Belief 1:02:53 – How One Belief Unlocks Another 1:07:26 – Final Thoughts on Belief

Transcript

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0:00.0	HubSpot is a success story partner.
0:01.7	Now, think about listening to this podcast right now.
0:04.1	You are probably multitasking.
0:05.5	You are probably catching maybe 70 to 80% of what I'm saying.
0:08.9	Now, flip that and imagine catching only 20%.
0:12.0	It's not a good use of your time.
0:14.3	That'd be insane, right?
0:15.3	But this is the reality for most businesses.
0:17.9	Most businesses only use 20% of their data. That's like reading a book with 80%
0:23.7	of the pages torn out. You are making decisions with a fraction of the picture. All the important
0:29.3	details that get buried in the call logs and the emails and the transcripts and the chat messages
0:33.7	and it's just floating around doing nothing for you unless you use HubSpot.
0:38.3	Their customer platform brings all that unstructured data together and turns it into insights
0:43.1	that actually help you grow your business because when you know more, you grow more.
0:47.6	And when you're running a business on 100% of your data instead of 20, the decisions get a lot
0:53.4	easier.
0:53.9	Visit HubSpot.com to get the full
0:55.8	picture today. The big aha moment for me was that beliefs are tools, not truth. They don't
1:01.8	necessarily have to be true in order to be useful. Now I pray because it works. What if the world
1:07.8	around you is designed to distract you? Near Ayal has spent years studying the psychology of habits, how products hook us and why we keep coming back.
1:18.0	I'm actually not happier.
1:19.3	I just suffer less.
	...

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