Nike Takes Lululemon to Court Over Shoe Designs
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 9 February 2023
⏱️ 6 minutes
🧾️ Download transcript
Summary
Today is Thursday, February 9, and we're looking at Nike vs. Lululemon.
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Transcript
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| 0:00.0 | Wonderly Plus subscribers can listen to Business Wars daily ad-free right now. |
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| 0:49.2 | Thank you. From Wondery, I'm David Brown, and this is Business Wars Daily on this Thursday, February 9th. |
| 1:08.8 | You know, Nike may be best known for their shoes in athletic wear, |
| 1:12.1 | but lately, well, that company seems to be focusing less on track suits and more on lawsuits. Yeah, |
| 1:18.7 | Nike's been on a bit of a tear lately. Last month, the sneaker giant slapped a Japanese streetwear |
| 1:24.3 | company, BAPE, with a lawsuit. Bap's most popular shoe, the Bapsta, |
| 1:29.3 | looks a lot like Nike's Hallmark Air Force One, and a few other Bap shoes look strikingly similar |
| 1:34.8 | to Nike's Dunk Low and Air Jordan shoes. To those dupes, Nike said, not so fast. And just days |
| 1:43.0 | after that suit was filed, Nike was back in court with a new |
| 1:46.3 | target. This time, the defendant wasn't a relatively obscure Japanese import. It was Lulu Lemon, |
| 1:52.3 | the queen of the athleisure industry, if you will. At the height of the pandemic, in 2020, |
| 1:57.3 | Lulu Lemon commanded a staggering 60% market share of the |
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