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The Best One Yet

đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

The Best One Yet

Nick & Jack Studios

News, Business

4.7 ‱ 9.5K Ratings

đŸ—“ïž 19 February 2025

⏱ 25 minutes

đŸ§Ÿïž Download transcript

Summary

Nike just partnered with Skims
 but has Kim stretched Skims too far?

Protector just launched an Uber for Bodyguards
 and 1 video hack made it go viral.

The Fire Truck industry has been taken over by Private Equity
 but its stock tripled while fires fell?

The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.


$NKE $UBER $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 The Patagonia Fleece 🐑


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Transcript

Click on a timestamp to play from that location

0:00.0

This is Nick. This is Jack. It's Wednesday, Saviche Wednesday, February 19th. And today's

0:07.0

pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today.

0:13.4

All right, Jack, four-day work week. I think that means Wednesday's the newer Thursday.

0:18.0

Thursday's the new Friday, Friday's still Real Friday? All those were more than

0:22.6

halfway through the week, which is fantastic. Wednesday, it's the Real Friday. Jack, three stories

0:27.4

for today's show. What do we got on the pod, man? For our first story, Protector just launched

0:32.0

the Uber for Bodyguards, and one video made it go viral. You can now get your own secret service

0:37.3

detail for your next Bachelorette party.

0:39.7

For our second story, Nike stock surged 5% yesterday on a collab with King Kardashian Skims.

0:45.6

And get this, Nike Skims is Nike's first new brand since Air Jordan.

0:50.4

And our third and final story is the fire truck industry.

0:53.9

Because it's now basically controlled by one business. There is the fire truck industry. Because it's now basically controlled

0:55.4

by one business. There is a fire truck stock. A fire truck stock. So Jack and I got to ask,

1:01.5

if fires have fallen by half, why has this fire truck stock popped? But Yeties, before we hit

1:07.5

that wonderful mix of stories. Fantastic mix of stories for the new Friday, Jack.

1:12.4

It's February.

1:13.3

And the best way we think to enjoy Black History Month,

1:15.8

it's to discover, find, and share the business stories of Black History Month.

1:20.4

And our favorite story right now is the Super Soaker.

1:23.4

That's right.

1:24.1

The Super Soaker Water Gun is a billion-dollar brand. Nick and I have been doing research on how the Super Soaker actually began.

1:32.2

Yes, we did. And it's way deeper than a plastic toy thing for water fights.

...

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