Nike Quietly Sells NFT Unit RTFKT as Sector Contracts | CoinDesk Daily
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CoinDesk
4.7 • 698 Ratings
🗓️ 7 January 2026
⏱️ 2 minutes
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| 0:00.0 | Nike exits Web3 and strategy shares jump this morning. You're watching CoinDesk Daily. I'm Jen Sennassie. |
| 0:12.0 | Nike has officially offloaded its NFT subsidiary artifact. The Footwear Giant quietly sold the digital |
| 0:17.6 | studio on December 16th, marking the final chapter of a high-profile |
| 0:21.4 | Web 3 experiment that began during the 2021 boom. |
| 0:24.6 | While the buyer and the price tag remain a mystery, the move is a clear signal from new CEO |
| 0:29.1 | Elliott Hill since taking the helm Hill has pivoted the company away from its metaverse |
| 0:33.5 | and back to its core physical sports business. |
| 0:36.4 | The exit comes as the broader NFT market continues to cool. |
| 0:39.7 | Marketplace X2Y2 is winding down, and NFT Paris recently scrapped its 2026 events. |
| 0:46.0 | Strategy shares jumped 3% as of market open after index provider MSCI decided not to exclude companies holding large Bitcoin treasuries from its global indexes. |
| 0:56.1 | In a relief for the sector, MSCI, stated that distinguishing between investment assets |
| 1:00.2 | and operating assets requires further research, effectively pausing a rule change that could |
| 1:05.0 | have cost billions in passive capital inflow. Bitcoin briefly rose following the major win for |
| 1:10.2 | the digital asset treasury |
| 1:11.2 | companies. The largest crypto by market cap has since retreated to below $92,000. And Binance is |
| 1:17.5 | letting crypto traders bet on heavy metal, launching silver perpetual futures with up to 50x leverage |
| 1:22.5 | starting on Wednesday. The new contract allows users to trade silver against USDT, capitalizing on a trend where precious metals have significantly outperformed digital assets. |
| 1:32.1 | Silver saw staggering 147% rally in 2025, while Bitcoin ended the year down 5%. This follows Binance's recent debut of gold futures, signaling that the exchange is aggressively diversifying into commodities. |
| 1:44.6 | Traders can now use their crypto collateral to access the $4,300 gold market and nearly $80 |
| 1:49.5 | silver market without leaving the crypto ecosystem. That's it for CoinDesk Daily. Get more updates |
| 1:54.7 | on CoinDesk.com, and we'll see you next time. |
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