The Welcome to Starting for Starting for Growth. Today I'm joined by my dear friend Nigel Walsh.

Nigel in Managing Director for the insurance practice within Google.

Nigel is on a mission to make insurance lovable.

He spent his days helping careers unlock the power of Google Cloud and Alphabet supporting startups, creating communities, building MG, writing papers,

Nigel so much. You are doing so much. So thank you so much to be with me today.

And my first question is, you know, tell us a little bit more about you because we know each other for quite a while.

And I would love for people to know about your pakour because I've been on your podcast which is very much about news but you know

whilst a lot of people know about you tell us about you because actually the podcast has been

listened by more than just in your text today.

I don't want to tell people that's probably been 15 or 20 years that you and I know each other.

So we, you and I were around before in short tech was around. I think if I'm being really honest, so, so as you say, Nigel, now the MD for insurance at Google Cloud in North America, which is super exciting. But before that brief background, I spent five years at Deloitte where people knew me for leading global insured tech and global future of insurance and actually being a really active member of the community as

insured tech really took over or took off over the last five years.

Prior to that I actually spent seven years at Capgemini in London. And that's kind of the thing that got me into digital or insured tech and FinTech much more. It was actually a CEO, an old friend of mine,

he said to me, Nigel, there's got to be a faster,

smarter, better way to go after these things.

Why does it take you so long to go and do an implementation of a core system or whatever it might be?

And that's what led me into finding some of these new digital natives or net new organizations that we're just trying to break the

break the mode of the status quo of doing things all the same. And I'd see that myself,

you know, Captain and I is working with a number of insurers that were all doing the same thing. We were all fighting for the same resources. They were scarce at the time. We were implementing, you know, core admin system, we're fighting the same people, we were

building the same integrations. I thought there really is a smart or a better way to do this. So I guess over the last 15 years,

I've truly fallen in love with insurance. I think it's got a huge purpose. I think it's

massively misunderstood. It's massively mis-loved back to my ambition about making insurance lovable. You just have to go outside of our, I want to say our own little bubble of friends, whether it's in Steck London, in Shorten Global, ITC in Vegas and go outside that to your, I'm going to say your everyday friends that don't work in insurance and ask them for their perception or impression of insurance and it's not good and my my desire is to turn that into

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